Cost of corporate video
You must have listened that the impact of a video stays longer and effectively in one’s brain.Video production has evolved and revolved in the last decade.Today we’re going to talk about the cost of video production.
What is a corporate video?
A corporate video is a simple video which is produced by an organization or a brand. It is used to spread awareness of business or brand, to provide training and safety to employees, to instruct the customers or consumers, etc.
The average cost of producing a corporate video varies from $500 to $70000. I know the variation gap is huge and confusing as well. So, I’ve included the affecting factors.
Purpose of producing a Video
Impact of a video lasts longer than any other media in this internet driven society. In the corporates, there are various purposes to produce a video such as for training, marketing or How to videos and FAQ videos etc.
In outer world, video is mostly produced for purposes like educational, motivational, marketing, advertising, YouTube etc.
How much does it cost to produce a Corporate Video?
So, let me give you an example, if you’re planning to produce a general video of 1 minute then, it can cost you anywhere from $500 to $3000. But, for a high quality and premium video of 1 minute can cost you $1000 to $15000 with all work done.
Factors affecting the cost of corporate Video Production
1) Style of video
Style of video includes animations, planning according to concept, pre-production, production and post-production steps. As there is a lot of competition in videography skills, you’ll need to be something unique and best.
2) Length of video
Cost of producing a video directly linked to its length. Longer video will demand more shooting time, editing time and thus, long video will probably cost higher than a shorter one.
3) Crew members and equipment
To make a corporate video you’ll obviously need your crew along with high quality equipment. Some of the average cost ranges of professionals are listed below:
Hiring talented and experienced actors/hosts will add up additional costs.
Photography- $250 to $2000
Video production- $1000 to $28000
Video editing- $300 to $1300
Graphics editing- $500-$28000
Sound technician- $200 to $800
4) Quality of video and audio
Viewers of this era want the HD video quality alongside a good message or concept. It also includes audio quality as well, you may choose some tunes to include in your video and the cost of that audio production will be summed up in your budget.
5) Pre-production steps
As we all know that a video production follows a script. So, making a script, editing a script, charges of shooting location and other management stuffs will demand money and time.
6) Post production
Producing a high-quality video will demand magnificent post production steps like Editing and motion graphics etc. It also includes the cost of licensed editing software’s and much more.
Hiring a video production company
If you don’t find enough time to do all these stuffs, then you can hire a video production company or video production services which will do assigned work. Hiring a video production company will demand less time of yours but, certainly more money.
Hiring a video production company for a video costs about $1000 to $20000.
How to save money?
- Hire freelancers
- Edit your script before the shoot starts
- Choose less expensive location
- If your organization have lower budget, make a least edit demanding script
- Make the videos short and concept centric.
Maybe it is not easy but, also not impossible.