Cost to Advertise on the Internet
Someone would want to advertise on the internet for the main reasons of trying to sell something or promote a company. For smaller companies, internet advertising is the main form of advertising they can afford due to the outrageous costs of TV advertising. There is a huge advantage to internet advertising though and that is that almost every American uses the internet multiple times every day so the chances of reaching a broad audience are very likely. There are many different types of advertising on the internet such as Google Ads, Pay Per Click, Facebook, and Twitter. The cost for advertising will vary based on the type of advertising and the popularity of keywords you are targeting.
Factors of Cost
Facebook and Twitter advertising are relatively cheap methods of advertising while also reaching a large range of the population. Social media advertising is a great way to target specific audiences and gain a wide following of customer. When creating your advertising campaign, you can choose the age, gender, location and hobbies of the targeted audience. For example, if you are advertising new types of flower seeds that have become available, you can narrow down the target audience to women in the United States between the ages of 25-50 who enjoy gardening and the outdoors.
Advertising on Social Media will cost anywhere from $0.20 up to $2.50 per click. Clicks can include facebook likes, shares, Twitter follows, retweets and link clicks. The goal is to get clicks on your link that lead to a purchase but likes and shares are also a great way to spread your businesses name and gain a loyal customer base.
Pay Per Click advertising on Google could cost much more as you are competing with everyone else to get the 1st result on a specific keywords. More popular keywords will cost substantially more than keywords with less traffic. Depending on how much you are willing to spend per click and how aggressive you want your campaign to be, Google ads can cost as little as $0.50 up to $5.00 or more per click.
With Advertising, you basically choose your own budget. If you only want to spend $5 per day, you can set your ads up that way. The only real additional costs with internet advertising are if you raise your budget. Once you see the ads are truly providing you with results, raising your budget could double or even triple the results. Ads are a great way to run instant traffic to your products and generate sales.
Ways to Save
As previously stated, with advertising you determine exactly how much you want to spend. There are no hidden fees or extra costs. If you want to try to save some money on ads, you can choose less popular keywords with lower traffic so you spend less per click. This will still generate traffic that could lead to sales, there just won’t be as much traffic.